Some thoughts on Science Communication.

I'm not a great fan of Steve Pinker, but there are some excellent points contained within it.

http://techtv.mit.edu/videos/20848-communicating-science-and-technology-in-the-21st-century

I don't know if the video will be out of sync for you or not, but it's badly so for me.
Not that one needs to watch it, more so than listen.